Ethical and Social Responsibility of Marketing
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Ethical and Social Responsibility of Marketing |
· Ethicical
Marketing:
An Ethical marketing refers to the process by which
companies market their goods and services by focusing not only
on how their products benefit customers, but also focus how
they benefit socially responsible or environmental causes.
Because a company selling a product then they also respect
about any religion and only give more importance to the
consumer. Then no such issue he/she belongs to which religion.
·
Social
Responsibility in Marketing
The Social responsibility in marketing involves focusing efforts
on attracting consumers who want to make a positive difference
with their purchases. And because human is a social animal who
wants to achieve their social need as soon as possible. But in
market he will satisfy from socially need regarding his/her
prospective. many companies have adopted
socially responsible elements in their marketing strategies as a
means to help a community via beneficial services and products.
Ø
To be socially responsible is when the
organization is concerned about people, society and environment with whom and
where it conducts business. In its most basic form, socially responsible
marketing is taking moral actions that encourage a positive impact on all the
company’s stakeholders, including employees, community, consumers, and shareholders.
The main responsibility of marketers in this aspect is to package and
communicate the organization’s decisions that will impact the various
communities with which they interact. Consumers have the right and power to
decide which companies succeed or fail! So marketers have a major
responsibility to ensure their practices are seen as humanitarian
without beingfalse.
WRITTEN BY: MUHAMMAD AJMAL KEERIO.
EMAIL: ajmalkeerio55@gmail.com.
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